Exploratory Data Analysis (EDA)
Understanding the business processes and looking at the data, EDA determines the relevant questions and hypotheses that you can answer using analytics.
Analytics Advisory Group provides EDA services in 2 different scenarios:
- When Business is interested in looking at their internal data and would like to answer "What are the list of actions/hypothesis/questions that the business CAN ANSWER from the data?". This is typically considered a "Bottoms Up approach" where EDA generates a list of potential use cases that a business can do based on the data they provide.
- A "Top Down approach", where the business has already identified the supporting use case/hypothesis/question that they would like to get answered, and EDA will determine the feasability of answering the question. In other words, "CAN WE DO this use case?". e.g. A fortune 500 insurer may be interested in figuring out "What external data sources and data elements would give me an indication when someone is looking to buy a house, or move into a different house?"